CleverTap is a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

CleverTap is
a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

Unlock the Full 2026 Gartner® Report Insights

2000+ Brands Trust CleverTap

No tricks, just CleverAI™

Why CleverTap: Our Agentic
Edge in Personalization

We believe our recognition in the 2026 Gartner® Magic Quadrant™ for Personalization Engines reflects CleverAI™ and its ability to:
Deliver relevant, real-time experiences at scale with agentic intelligence that adapts journeys based on live behavior.
Scale 1:1 individualization for every user
Turn campaign ideas into live segments, automated workflows, and personalized content by describing your goals.
Launch campaigns 60% faster
Turn customer intent into measurable revenue by deploying proven personalization models built for automated targeting, triggering, and testing.
Drive 7x higher conversion rates

Our Customers Love Us

Targeting

Targeting that predicts,
adapts, and wins.

Prediction and Segment Builder Agents find the right audience, uncover high-value cohorts, instantly creating precise, editable segments that update in real time.

Digital Commerce

Autonomous personalization that converts intent into revenue.

AI-driven product & content recommendations, dynamic offers, and real-time decisions aligning product discovery to customer intent, autonomously.

Testing

Adaptive journeys that outperform, without manual testing.

Journey Builder Agents & IntelliNode replace manual experimentation with agentic systems where journeys adapt, variants optimize, and decisions improve in real time.

Curious how CleverAI™ Agents
would work for your team?

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See What Our Customers Say

4X orders with dynamic personalization

    CleverTap, a long-time partner, has given us the agility and scalability we require. The tailored journeys and campaigns we create on CleverTap come together to deliver a distinctive yet consistent brand experience at every touchpoint, so we are always top-of-mind as a fashion partner for our customers.

Arpan Biswas,
Chief Marketing Officer

60% Uplift in Campaign CTR

    ZEE5's growth across international markets has been quite unprecedented. As we go deeper into markets, making the viewing experience more personalized for our audiences is the key to driving greater engagement, and we look to work further with a unified platform like CleverTap to drive greater value across the lifecycle.

Archana Anand,
Chief Business Officer

27% Increase in Conversions

    CleverTap made our digital engagements seamless and insightful. With a unified, real-time platform for analytics, personalization, and orchestration, we easily navigate complexities. Its AI-powered capabilities enhance communication effectiveness, speed up experimentation, and help us reduce costs.

Ojasvi Singhal,
Vice President – Digital Banking and Transformation

39% Rise in Viewership

    Thanks to our rich content and CleverTap's cutting-edge martech features, our user base has doubled and continues to rise rapidly day after day.

Nakul Kapur,
Chief Product and Growth Officer

36% At-Risk-of-Churn Customers Retained

    The ability to segment users effectively and analyze customer behavior in real time has transformed how we engage with our guests. CleverTap has become a core platform for deepening customer understanding and enhancing engagement across our loyalty base.

Sajith Don,
Director of E-commerce & Paid Media

20% Increase in MAUs

    CleverTap has transformed how we engage with customers. It enables us to target the right segments, automate journeys, and drive product adoption with communications that are timely, relevant, and personalized. The visibility we get into campaign performance and the ease of automation makes campaign management effortless and maximizes ROI.

Abdullah Al-Naamani,
Director – Digital & Innovation

2.3x Engagement Rate

    With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create funnels or analyze cohorts directly from the dashboard, which has significantly improved our team’s efficiency and speed of execution.

Asiyeh Attar,
Product Manager

100% Increase in Gross Transactions

    CleverTap's AI-powered recommendation engine helped us achieve our goal of boosting reservation conversions. By surfacing highly personalized restaurant choices at the exact moment users are likely to drop off, we have significantly increased reservations, making it a true game-changer for our business.

Surakan Kittiperakorn,
Regional Marketing Lead

6x Increase in MAU over a 6-month period

    From its early days, Fonos understood the importance of focusing on user lifetime value. CleverTap allows us to understand user behavior, communicate contextually in real time, and use automation for enhanced efficiency—exactly what we needed to scale sustainably.

Nguyen Hong Nhung,
Head of Growth Marketing

2x Increase in Retention

    CleverTap has been a valuable platform in helping us manage lifecycle marketing at scale. It gives us a single place to run experiments, optimize journeys, and orchestrate campaigns, leading to more efficient marketing operations and better user engagement.

Jian Chua,
Specialist – CLM

2.6x Boost in Day-30 Retention

    CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

Eric Ralls,
Founder and CEO

50% ad revenue uptick by personalized promotions

    CleverTap gives us the flexibility to customize in-app messages and campaigns to match how and when our players interact with the game. We can reach them when they’re most engaged, with a look and feel that matches our brand experience.

Alex Tarrand,
Head of Live Ops

100%+ Increase in Campaign CTRs

    As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

Aistė Jucevičienė,
LiveOps & Retention Manager

20% Increase in App Engagement

    CleverTap changed the way we see and speak to our community. Instead of one-size-fits-all campaigns, we can communicate based on behavior and intent. In a space where trust, timing, and emotions matter, CleverTap helps us engage with empathy.

Edon Luta,
Head of Retention

2.6x Boost in Day-30 Retention

    CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

Eric Ralls,
Founder and CEO

100%+ Increase in Campaign CTRs

    As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

Aistė Jucevičienė,
LiveOps & Retention Manager

93.71% Increment in Engagement

    Understanding what messages should be sent versus what creates the most value has made us more responsive to customer behavior. With better segmentation, automation, and great customer support, we engage members effectively at every step.

Edon Luta,
Head of Retention City Club by Soriana

19x Increase in Reachable Active Users

    Thanks to CleverTap, we’ve gained greater autonomy without adding extra engineering overhead. We now have visibility into impact, better segmentation, and more effective models that help us scale lifecycle marketing confidently.

Edgar Robles,
Business Analytics Manager Aplazo

28% Reduction in Churn Rate

    We aim to engage our users and provide them with delightful experiences across every product. CleverTap’s insights and orchestration capabilities have directly aided our growth. We look forward to scaling even further with CleverTap as a strategic partner.

Antonio Alejandro Mendoza Zamora,
Head of Data Innovation Baz

What the 2026 Gartner® Magic Quadrant™ Report
Means for You?

We believe the 2026 Gartner® Magic Quadrant™ for Personalization Engines report will help you discover:

  • Key capabilities you should consider when making a personalization solution purchase decision.
  • CleverTap's key capabilities that positioned it in the Leaders Quadrant among 12 providers.
  • Insights into the recognized personalization engines based on completeness of vision and ability to execute.
Download Report →

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Experience the technology behind the 2026 Gartner® Magic Quadrant™ for Personalization Engines recognition

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Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 2 February 2026

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from CleverTap.