CleverTap Gaming
CleverTap Gaming
With UA costs at an all-time high, retention and lifetime value are critical to your game’s survival.
Talk to usMobile Game Studios and Publishers need agility to adapt to player behaviors, the data to derive insights, & tools to engage players in realtime at the moment of need.
Talk to usTrusted By The Leading Mobile Publishers And Studios Globally
Player Experience Management From Onboarding to Monetization to Reactivation
Onboarding
Onboard players and get them hooked into your core loop – fast
Onboarding
Engage your players across multiple messaging channels and prompt them back into your game to finish onboarding
Bring them to your game from wherever they are, and get them started with a guided tour to educate them and prompt them to achieve early key milestones.
Onboarding
Optimize the new player experience through experimentation
Experiment with FTUE variants to continuosly iterate and refine the new player experience.
Engagement
Keep players active
Engagement
Boost stickiness with tactical event control.
Manage, plan and excecute in-game events, special promotions, or limited-time offers using the CleverTap Gaming LiveOps Calendar.
Engagement
Keep the game experience challenging and dynamic.
Optimize game design parameters such as level difficulty, asset strength, and resource availability to keep players focused, challenged, and motivated in your progression loops.
Monetization
Drive In-Game Monetization
Monetization
Drive In-App Purchases with custom offers tailored to player behavioral events
Effortlessly craft visually stunning in-app templates using the image interstitial editor or custom HTML.
Exercise precise control over the in-game experience using player behavioral triggers seamlessly integrated to provide relevant offers for streaks, defeats, and other key mechanics essential to gameplay. Power and target rewards like in-game currency, power-ups, and access to limited-time promotions and special events.
Monetization
Increase ARPU with dynamic player personalization.
Curate and personalize the appearance and availability of currency bundles, packs, and cosmetics in your game store front to drive more in-game purchases. Deploy variables to proactively optimize and manage the game session for key player segments.
Move beyond hypothesis and experimentation into feature flagging and then real-time configuration of level, mini-games, battles, and other other core game mechanics.
Monetization
Implement an Ad monetization strategy integrated into gameplay
Drive monetization by incentivizing player engagement with rewarded videos, offer walls and other media. Experiment with ad placement, ad variants, and cool-down periods to maximize ad monetization.
Retention
Maximize Retention
Retention
Keep players hooked with dynamic narratives and evergreen content
Update storylines, limited time events, or meta features based on real-world events, seasons, or player demographics. Speed up level progression to get newer players into your core content faster and accelerate your content treadmill to keep mature paying players interested and engaged.
Retention
Effortlessly extend the lifecycle of players through fully-automated campaigns and journeys with an industrial-grade Player CRM
Trigger daily rewards & reminders to build and maintain habitual play. Promote gifts to at-risk players to automatically identify and engage with players at risk of churning.
Power Winback campaigns to fully automate cross-channel messaging to lapsed players. Cross-promote new titles when the player is ready to try other games in your Portfolio and experiment with different emotional sentiments for messages using CleverTap’s AI-driven automated message generation.
De-silo, Align & Collaborate
Driving Operational Efficiency for Game/Product, Marketing, and Engineering Teams by Democratizing LiveOps and Game Management
-
Autonomy In Execution
Enable Game Teams to directly manage in-game monetization and personalization. Drive operational efficiency by enabling the creation and execution of a robust event pipeline.
-
Enable Engineering Teams
End the constant backlog of event and game config tickets your technical resources are working against. Liberate engineering teams to focus on what’s most important – meta features and new game development.
-
Faster Time-to-Value
Reduce LiveOps and CRM setup time by removing engineering bottlenecks.y. Quickly stream data out of the platform for additional modeling and data science analysis. Build and analyze segments with the touch of a button – no SQL or coding required.
Empower Your Team to Create, Deliver, and Manage
World-Class Player Experiences Effortlessly
-
Game Config and Product A/B Testing
Customize, manage and configure your game’s UX/UI without the inconvenience of multiple app store updates accelerating releases and removing engineering bottlenecks. Optimize the game experience by experimenting with the game’s UI/UX.
-
In-game Offers
Leverage Real-time triggers for highly contextual offers and craft compelling in-app messages directly using images and other media all seamlessly integrated into the game experience without requiring developer effort.
-
Lifecycle Marketing
Automate and engage across the player journey utilizing multiple channels such as in-app, push, app inbox, and email. Leverage powerful behavioral analytics and ML to tune and optimize player journeys for key outcomes over time.
Leverage More Data To Drive Deeper Player Connections
Harness the power of every single player event, attribute, or property throughout their lifetime with CleverTap’s next-gen data infrastructure, Tesseract.
-
2000
In-game events
-
250
Attributes per event
-
2000
User properties
10+ Years
Longest data retention offered in our space
40% Average Savings on Data Costs
Improve ROI with the most cost-effective solution on the market
Hear What Our Customers Have To Say
-
CleverTap Gaming gives us the flexibility to customize in-app message templates and timing, to reach users when they’re most engaged with a look that matches our brand experience.
-
CleverTap Gaming has proven to be a complete and reliable solution to leverage CRM and Live Operations campaigns and tests, which supports both our day-to-day operational work, and our long term growth strategies.
-
You have to onboard people pretty quickly and engage them with the product pretty quickly, or else you’ll lose them…pretty quickly.”