# CleverTap Blogs

## Latest trends in customer engagement

### [What is Real-Time Personalization? How It Works + Examples](https://clevertap.com/blog/real-time-personalization/ "What is Real-Time Personalization? How It Works + Examples")
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps

Written by: [Subharun Mukherjee](https://clevertap.com/blog/author/subharunmukherjee/)
Published on: 22 Mar, 2026

### [20+ Best Easter Marketing and Advertising Campaigns to Inspire Your Brand](https://clevertap.com/blog/best-easter-marketing-advertising-campaigns/ "20+ Best Easter Marketing and Advertising Campaigns to Inspire Your Brand")
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to

Written by: [Subharun Mukherjee](https://clevertap.com/blog/author/subharunmukherjee/)
Published on: 24 Oct, 2025

### [15 Best WhatsApp Marketing Platforms for Scalable Customer Engagement](https://clevertap.com/blog/best-whatsapp-marketing-platforms/ "15 Best WhatsApp Marketing Platforms for Scalable Customer Engagement")
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But

Written by: [Sagar Hatekar](https://clevertap.com/blog/author/sagar-hatekar/)
Published on: 31 Mar, 2026

### [10 Best IPL 2026 Marketing Strategies to Drive Engagement & ROI](https://clevertap.com/blog/ipl-marketing-strategy-2026/ "10 Best IPL 2026 Marketing Strategies to Drive Engagement & ROI")
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and

Written by: [Subharun Mukherjee](https://clevertap.com/blog/author/subharunmukherjee/)
Published on: 30 Mar, 2026

### [How to Use AI for Customer Engagement: Strategies and Practical Use Cases](https://clevertap.com/blog/ai-for-customer-engagement/ "How to Use AI for Customer Engagement: Strategies and Practical Use Cases")
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked

Written by: [Jacob Joseph](https://clevertap.com/blog/author/jacob/)
Published on: 23 Mar, 2026

### [Songkran 2026: 6 Customer Engagement Strategies for E-Commerce Brands to Win Big](https://clevertap.com/blog/songkran-2026-6-customer-engagement-strategies-for-e-commerce-brands-to-win-big/ "Songkran 2026: 6 Customer Engagement Strategies for E-Commerce Brands to Win Big")
Every April, Thailand transforms into a vibrant stage of celebration, tradition, and commerce. Songkran, the Thai New Year, has long

Written by: [Marc-Antoine Hager](https://clevertap.com/blog/author/marc/)
Published on: 09 Apr, 2026

### [Top 12 Klaviyo Competitors & Alternatives: In-Depth Comparison](https://clevertap.com/blog/klaviyo-competitors-alternatives/ "Top 12 Klaviyo Competitors & Alternatives: In-Depth Comparison")
Klaviyo is widely used by e-commerce and DTC brands for email and SMS marketing, offering automation flows, segmentation, and integrations

Written by: [Agnishwar Banerjee](https://clevertap.com/blog/author/ab/)
Published on: 07 Apr, 2026

### [Top 12 Braze Competitors & Alternatives](https://clevertap.com/blog/braze-competitors/ "Top 12 Braze Competitors & Alternatives")
Braze has earned a strong reputation in the customer engagement space. It is recognized for its mobile-first, multi-channel engagement tools

Written by: [Agnishwar Banerjee](https://clevertap.com/blog/author/ab/)
Published on: 06 Apr, 2026

### [Insider One vs Agentforce Marketing (Previously Salesforce Marketing Cloud): Which Is Better?](https://clevertap.com/blog/insider-one-vs-agentforce-marketing-salesforce-marketing-cloud/ "Insider One vs Agentforce Marketing (Previously Salesforce Marketing Cloud): Which Is Better?")
Marketing teams today are under pressure to do a lot more than send campaigns. They need a platform that can

Written by: [Agnishwar Banerjee](https://clevertap.com/blog/author/ab/)
Published on: 06 Apr, 2026

### [Agentic AI in Marketing: Why CMOs Must Rethink Strategy, Scale, and Systems](https://clevertap.com/blog/agentic-ai-in-marketing-why-cmos-must-rethink-strategy-scale-and-systems/ "Agentic AI in Marketing: Why CMOs Must Rethink Strategy, Scale, and Systems")
The conversation around AI in marketing has quickly shifted from “Will it change marketing?” to “How fast can we adapt?”

Written by: [Mrinal Parekh](https://clevertap.com/blog/author/mrinal/)
Published on: 01 Apr, 2026

### [Customer Lifetime Value vs Customer Acquisition Cost [Formulas, Ratio Benchmarks & Growth Strategy]](https://clevertap.com/blog/customer-lifetime-value-vs-customer-acquisition-cost/ "Customer Lifetime Value vs Customer Acquisition Cost [Formulas, Ratio Benchmarks & Growth Strategy]")
Growing a business requires balancing the customer acquisition cost (CAC), i.e., the amount spent on getting new customers, with customer

Written by: [Agnishwar Banerjee](https://clevertap.com/blog/author/ab/)
Published on: 30 Mar, 2026

### [Top 8 Next Best Action Platforms for Smarter Customer Engagement](https://clevertap.com/blog/next-best-action-platforms/ "Top 8 Next Best Action Platforms for Smarter Customer Engagement")
A customer’s journey isn’t the same as what you designed in your head. In reality, a customer lifecycle isn’t linear.

Written by: [Agnishwar Banerjee](https://clevertap.com/blog/author/ab/)
Published on: 30 Mar, 2026

### [How to Use AI for Customer Insights to Improve Retention and Personalization](https://clevertap.com/blog/how-to-use-ai-for-customer-insights/ "How to Use AI for Customer Insights to Improve Retention and Personalization")
Artificial intelligence is changing how marketers understand and act on customer behavior. Instead of relying only on past reports, teams

Written by: [Jacob Joseph](https://clevertap.com/blog/author/jacob/)
Published on: 27 Mar, 2026

### [10 WhatsApp Marketing Campaign Examples That Drive Engagement and Conversions](https://clevertap.com/blog/whatsapp-marketing-campaign-examples/ "10 WhatsApp Marketing Campaign Examples That Drive Engagement and Conversions")
Running WhatsApp campaigns is easy. Running campaigns that actually drive engagement, responses, and conversions is much harder. As more brands

Written by: [Sagar Hatekar](https://clevertap.com/blog/author/sagar-hatekar/)
Published on: 26 Mar, 2026

### [What Is an Email Funnel? Lifecycle Stages, Strategy, and Real Examples](https://clevertap.com/blog/email-marketing-funnel/ "What Is an Email Funnel? Lifecycle Stages, Strategy, and Real Examples")
Many marketers send email campaigns, but struggle to move subscribers through the customer journey because emails are often treated as

Written by: [Sagar Hatekar](https://clevertap.com/blog/author/sagar-hatekar/)
Published on: 26 Mar, 2026